Wednesday 28 May 2008

Pee Squared... and Bee Squared (er. Wasps...)

Decided that this might be the best place to blog my favourite new site as discovered by Noel Jenkins.
The site provides the P2 score for postcodes.
This relates to the general characteristics of people living in postcode areas, and the information can then be used to target marketing and other related activities.
CLICK HERE to find out what your postcode says about you.
MY POSTCODE (a village on the Norfolk coast) is classed as RICHER RETIRED.
Richer Retired is mainly made up of pensioners. Richer Retired pensioners live in owner occupied properties, having paid off their mortgages, and these properties are generally large detached homes. Some do live in housing association accommodation, which is likely to be purpose built flats. Some of these pensioners live alone. Affluence in this Branch comes from owning a second home, or a non-permanent dwelling, such as a caravan, to be used for leisure and holiday purposes. Car ownership across this Branch is not consistent - some households have no car, whilst others have two or more attached to them. Where there are cars attached to a household, these are likely to have engines of 1.6 litres and above. Richer Retired pensioners are very interested in politics, and are keen readers of broadsheet newspapers. Grocery shopping is also not consistent - some prefer supermarkets such as Aldi and Lidl, whilst others shop at Morrisons, Safeway and Somerfield. Incomes fall into the second quartile. Geographically, this Branch lives in rural areas, such as Somerset, Norfolk, Devon, Cornwall, Northumberland, the Isle of Wight, Cumbria and Dorset.

This might be a useful additional resource for exploring particular areas without going there: some sort of VIRTUAL FIELDWORK which a lot of places will develop...

Start with the Census Neighbourhood scores...

These rank the 32,482 NEIGHBOURHOOD DISTRICTS
Information is provided under a series of headings.

UP MY STREET
This provides local information.

Could explore the difference between the description given and the perceptions of people who live in these areas. What local INEQUALITIES can you identify ?

Was also intrigued by an item in the Times yesterday, about wasps in Alaska. Apparently Fairbanks in Alaska has seen a dramatic rise in the number of wasp stings. Could this be related to Global Warming ?

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