The classic "Elderly People" traffic sign has often been criticised for its depiction of an impression of elderly people that might be less than appropriate.A recent item in the Daily Mail (my favourite online newspaper resource) showcased a response to this in the Lake District.
Cumbria Tourism placed an alternative version of the sign on the Old Man of Coniston (that's a landform by the way, not a person...)
This was part of a "rebranding" of the Lake District as "the capital of adventure"....
The ads were designed in association with Steve Messam, and are pretty cool....
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