Cornwall: Unequal Spaces / Rebranding Example

Image of pasty mascot from the Ginsters Blog.

This seems to be a popular choice for rebranding, but could also be a focus for Unequal Spaces - the SW is an area which has a great contrast between the price of property, the beauty of the landscape and the relative poverty of the people who live in the county full-time.
We have some resources from the Pilot GCSE paper from around 2006 which are useful in this respect.

The paper used some advertising produced by the firm GINSTERS, which makes sausage rolls and pasties. The tagline they use is CORNISH THROUGH AND THROUGH, and REAL HONEST FOOD, and they have had some humorous advertising campaigns.

The sentiment has also been parodied, as in this image below: (CAUTION: may cause mild offence.. where else has also been targeted with this slur ?) - how does this affect areas where people have this opinion ?

The advertising stressed that they used local ingredients.
Here's a GEOGRAPH IMAGE of the bakery in Callington. Get the students to find the location in Google Earth, or perhaps make a Google Earth tour of "opposites"...

Whenever I go to London on the train I have a little ritual, the first thing I do is get a large vegetable pasty from the WEST CORNWALL PASTY COMPANY.
Was intrigued by this post on London blog LONDONIST (another old favourite) on the spread of the company which ironically (apparently) doesn't have a shop in West Cornwall. Also visit the one in King's Lynn and also Cambridge railway station.

I have posted on other blogs about food which has a geographical connection with a particular place. I wonder if there's scope for a recipe book of geographical foods. The Cornish Pasty Association aims at protecting the Cornish pasty.

In the Times on the 17th of May, there was a useful Focus Report on Cornwall, which contained a lot of detail on the country as far as business was concerned. It was produced in association with VISIT CORNWALL: who are trying to encourage Cornish businesses.Off down to Cornwall's biggest tourist attraction: the EDEN PROJECT later this year.

Starter: St. PIRAN's Flag and other flags to identify ?
Or perhaps place-specific shirt sponsors...There's some useful chapters in a book I've been reading recently: "The Lost Village" by Richard Askwith. Here's a good review in THE INDEPENDENT (also mentions "Real England")
A few quotes from another related article:

"Returns from the 2001 census show that only 37% of those living in rural areas today lived there 30 years ago. Added to that, England’s countryside has squeezed in nearly 4m newcomers in the past four decades. The last time migration took place on quite such a scale was during one of the most convulsive periods in English history, in “the early stirrings of the Industrial Revolution, between 1630 and 1750, when market forces and technological change drove 40% of the rural population to abandon agrarian life”.

There are some useful chapters on Cornwall in Chapters 9 and 10.

If you're quick there are also plenty of resources to kick-start the WORLD AT RISK unit with an unfortunate double of major world events: CYCLONE NARGIS and the SICHUAN EARTHQUAKE.

The GA have produced a page of resources on each of these events.

Check out CHINA resources and NARGIS resources.